To be in the business of FMCG products and provide total satisfaction to Kenyan consumers by marketing and distributing world class brands and to be associated with leading international companies which are continuously developing new high quality brands.
The long-term objective is to develop sizeable and profitable business and be market leaders in each product category distributed in Kenya; Through association with companies and through highly trained and motivated sales force and well established distribution channels.
Passion for and experience in building brands.
Diverse product range – Range seeking skills.
Managing brands in multiple categories.
Strategic decision to maintain a position within branded products.